How To Increase Brand Awareness:
- Create a Facebook campaign offering some kind of incentive (like a special coupon or discount) for people to “Like” your page.
- Post highly engaging calls to action on your Facebook wall regularly, which will then be published to all your existing fans’ news feeds to create a memorable impression.
- Post viral videos, blogs, and relevant news links to your Facebook wall to encourage sharing.
- Amplify your fans’ interactions with your brand by using paid ads and Sponsored Stories.
- Use “Search” capabilities in Facebook by contacting friends of friends, looking up people with similar interests, or researching by demographic.
If you want more ideas on how and what to post, We’d like to refer to this interesting Infographic by Cris Voss: “64 Techniques of Facebook Business Marketing Infographic” !